So, you've already heard of Wardley Mapping, found Simon's free book, and given it a good read (or perhaps not?), but are you actually using mapping to make better decisions every day?

A colleague first introduced me to mapping while we were working through a tough purchasing decision. We had been given a chance to spend a large budget on new equipment, but something felt off about the move. How could we be sure it made sense? How did it align with our strategy? What was our strategy? We spent hours upon hours in conference rooms, scribbling on dry-erase boards, reading and re-reading Simon's book, his blog posts, and everything he was saying on Twitter.

For us it was quite a journey, and for many people the idea of learning Wardley Mapping suggests a ton of work with an unknown payoff. How can you know if it's going to be helpful for you? What's a map good for, anyway? And who has time for all that reading?

It took trial and error for us, but the answer to the purchasing question soon became clear. We didn't buy the equipment, and the strategy we created along the way enabled us to do something much, much better — to stop using that kind of equipment altogether! The lessons learned during that time served as a launchpad for my deeper exploration of Wardley Mapping, which has now resulted in the creation of this course.